When Lawrence Florist needed a new website they had a specific target market in mind. The goals were to create a site that showcased the beautiful floral wedding designs they create and produce there. This was accomplished by creating a site that was easily navigable, graphically rich, and elegantly simple. Driving traffic to the site was another goal that is being accomplished by utilizing a combination of natural SEO, Google Adword's, online postings, various online and print publications, and utilizing YouTube to promote the site. Videos were created to showcase the work and to help increase the sites visibility in Google and other search engines.
They also required an update of their print materials. I was able to provide the design and printing for their business cards, brochures, postcards, coupons, notices, and some of their signs.
Johnny need an updated look for his site, and he wanted to utilize PayPal cart as his shopping cart so his customers could purchase his services online. He wanted to showcase the characters he portrays with pictures and video. He also required an updated design and new printing source for his business cards for both his everyday needs, and for his holiday needs.
I was also tasked to shoot a few of his outings with his camera and post them on his YouTube page, then embed them on his site in order to generate more traffic to the site. Frequent updates combined with ads created for Craigslist, the Backpage and other publications help drive additional traffic to the site.
The SCF Group wanted to find a way to generate more business during the winter months so they asked me to help them create a site that shows what other servcices they offered beyond the lawn care services they provided during the cutting season.
Marketing efforts included creating and placing ads in the local market utilizing Craigslist, the Backpages, yard signs, and by driving traffic to the website to inform his customers of the services their company provides.
